Meet Tilburg.ai
Tilburg.ai is an initiative of Tilburg University, established to responsibly explore innovative applications to integrate AI within higher education, research, and the university community. We are a collaboration between various faculties at Tilburg University, including TSHD, TSB, TLS, TiSEM, and TUNED IN.
Responsible GenAI use in education
Attention to the Pedalogical Value.
Promoting AI literacy
Among Students, Lectures and Staff
AI Privacy
GenAI within a privacy-safe, copyright-compliant environment

How We Approach Responsible AI Integration

AI Tools
Our tools are designed to mitigate the challenges associated with integrating mainstream GenAI models into the academic community. These challenges include paywall restrictions, along with privacy and copyright concerns. And, of course, the issue of misinformation (commonly referred to as 'hallucinations'). While our expertise lies in developing GenAI-powered chatbots, we have also created custom AI applications upon request from the university.
Course Chatbot
Our course-specific chatbot supports students with subject-related questions by providing direct answers and citing relevant sources (e.g., slides or PDFs) from the course material. This keeps GenAI responses verifiable and transparent.
- ✓ Accessibility: We believe GenAI tools should be available to everyone, not just those who can afford expensive subscriptions.
- ✓ Scale: Currently, 29 chatbots are operational within Tilburg University, and we are expanding collaborations, such as with TU Eindhoven.
Workshops & Advice
Besides practical support in the form of AI tools, we organize workshops and advise teachers, students, and university staff on the responsible use and implementation of generative AI.
- AI-integrated assignments: For example, in the course Marketing in Business for EBE, we developed a role-playing exercise where students use ChatGPT to analyze why products like Google Glass failed.
- Educational expertise: We give guest lectures on GenAI or help lecturers design slide decks about GenAI in their field and its applications.
- Practical workshops: From prompting techniques to building custom tools with LLM APIs, our workshops focus on practicality for faculties and students.


Knowledge Hub
Tilburg.ai is our website for TiU students and staff to learn about AI. Here you can explore innovative ways to integrate AI into education, uncover emerging trends in educational technology, and gain insights into the evolving needs of both educators and students.
- Practical Tools and AI Education use cases/guides
- Subjects: Environmental Impact, Privacy, AI alignment
- Co-authored AI research articles
Research & Innovation (R&D Lab)
Our technological development is driven by::
- R&D Lab: Six research assistants specializing in marketing analytics, data science, and artificial intelligence.
- Collaborations: Partnerships with Fontys, BuAS, PIT, Avans, and team sessions at Mindlabs.
- Future vision: Integration of our tools into Tilburg University’s IT infrastructure, including automated privacy checks and user monitoring.

Meet the Team
We are a close-knit squad who are passionate about AI and it's implacations on Education.